Hey,
I’m Alex.
I’m the founder & CEO of ScaleMath, where we operate and advise software companies on product and growth, and build our own: Workover and Pellio.
Over the years, I’ve…
- Started doing SEO and marketing at 11
- Founded ScaleMath in 2017
- Helped 20+ software companies grow, including Rank Math, RunCloud and LifterLMS
- Helped take one from 20,000 to 3 million active sites, and on to an acquisition
- Written for HubSpot and been featured in Business Insider
- Swapped Switzerland for London in 2022
- Started building our own products: Workover and Pellio
I send short notes on building companies (product, growth and running a business) whenever I have something worth sending.
You might have seen me in
What I’m building
Founder & CEO · 2017
ScaleMath
A senior growth, product and ops team for software companies, from 0 to 1 and beyond.
Companies I’ve helped grow
Rank Math · RunCloud · LifterLMS · Patchstack · Atarim · WP Fusion · InstaWP · Servebolt · WPMU DEV · Object Cache Pro · BlogVault · Modula · AAWP · POSIMYTH · case studies
Interviews & press
The WP Minute · January 2024
WordPress vs. the world
An interview on running ScaleMath and where WordPress companies go from here.
WP Engine · Press This · 2022
Pixelgrade · 2021
WPfounders · 2020
Business Insider · 2020
How to keep your freelance business afloat during a slow period
Writing
How I work
- Trust is a battery. It charges slowly and drains in an instant. Operate accordingly.
- Do it first, then do it better. Don’t let the pursuit of excellence turn into inaction.
- Extreme ownership. Own outcomes, not tasks. Share the wins; ask what you could do better.
- Operational excellence. Every deliverable, interaction and system held to the same bar.